Lectures & Presentations

• Brand Communication and PR (Exportcoach Lecture Workshops with Mid Sweden University Åre/Östersund, Sweden and Scandinavian Outdoor Group)
• Sales Promotion Practice Consumer Goods (Tutorial at LMU Ludwig Maximilian University München, Germany)
• Establishing and Development of Brand & Company in Germany (“Potential Tyskland”, Workshop together with Venturepartners and the German-Swedish Chamber of Commerce in Stockholm, Sweden)
• Media Market GAS Germany-Austria-Switzerland – Specifications & Dynamics
• Brand Introduction in Mid Europe
• Social Media on the Web
• Viral Brand Communication
• Core Principles when defining your Brand-Message (Buzzword Concept)
• Marketing Preparation for Tradeshows (with EXTRA Export Training Academy SOG)
• Media Analysis – Creating the perfect Balance of Ad buying
• Functional Sports-Textiles (Systems, Brands, Market Appearance)

Articles and Publications

PR for successful introduction of brands in foreign markets – Does anyone buy our message outside Sweden?

(Original: “PR för framgångsrik introduktion av varumärken i utlandet – Köper man vårt budskap utanför Sverige?”, Bonnier Business Publishing AB, Stockholm, Sweden, Bonnier Ledarskapshandböcker, 1/March 2009, 6.4 Affärsutveckling).

Marketing and PR for Sports & Fashion Retail

Serial with three articles: Theory Marketing Tools for Consumer Labels, Regional Marketing, Agency Briefing & Productions, Events, Agenda for Success. Verlag Chmielorz GmbH, Wiesbaden, Germany

Interactive TV in Germany: WebTV 2010 – Advices for new TV concepts

During a research we identified the core assets for web TV and provide a ready to go concept for interactive TV solutiony. Sebastian Scheuer, Dr. Helmut Hauptmeier and Dipl.-Soz. Raimund Klauser, Institut für Medienforschung der Universität Siegen 2009. Original title: Interaktives Fernsehen in Deutschland – WebTV 2010: Empfehlungen für neue Konzepte

Download (3 MB, PDF, German)

The Future of Open Source CMS

Online symposium featuring well known web marketing experts to summarize future trends in Open Source Source (OSS) by Sebastian Scheuer. Published by Dezinerfolio.

TV2006 – Television meets Computer

An analysis of merging technologies pointing out a digital revolution for television and computer by Sebastian Scheuer. Grin Verlag GmbH, München, Germany

Imagetransfers between the Nation Brand Sweden and Swedish Brands. A comparative Study of the Country of Origin Effect in Germany and Sweden.

(Original: “Imagetransfers zwischen der Nation Brand Schweden und schwedischen Marken. Eine vergleichende Untersuchung des Country of  Origin-Effektes in Deutschland und Schweden”.) Master’s thesis by Franziska Endter in cooperation with Friedrich-Schiller-University in Jena. Published online as abstract Swedishness Sells.

Diverse columns and reportages & photos published in various German Business Papers and Special Interest Magazines.