Author Archives: Matthias
Swedishness Sells – Results of the Mandel Study on the perception of Swedish Brands
Mandel proudly presents the results of the Mandel Study on the perception of Swedish Brands in Germany and Sweden.
In charge of the Mandel research project is Franziska Endter, who led the conduction of t…
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Research Project on Swedish Brands
Be part of it and share your opinion.
Mandel has been working on an intercultural research project together with Friedrich-Schiller-University Jena. Our aim is to explore how Swedish brands are percei…Posted in Mandel, News Leave a comment
Bullerby 2.0 Event at the Mandel Office
Every once in a while we invite friends, clients and partners to our office rooms to join an evening on a specific subject. If it is music, arts, politics (we still smile after a great Obama inauguration eve…
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Spring Travels
I enjoyed spring a lot those last weeks. Spring always comes as a sudden surprise to Sweden – after darker nights and longer winters. Early blossom in the south of Germany, Easter skiing in the beaut…
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SOG Meeting in Ã…re
Matthias will attend the Institutional Meeting of Scandinavian Outdoor Group this week in VÃ¥lÃ¥dalen, Ã…re. The beautiful fjällregion is home of many Outdoor brands and enthusiasts. Seminars, Wo…
