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Swedishness Sells – Results of the Mandel Study on the perception of Swedish Brands

Mandel proudly presents the results of the Mandel Study on the perception of Swedish Brands in Germany and Sweden. In charge of the Mandel research project is Franziska Endter, who led the conduction of the research in cooperation with the department of communication, Friedrich-Schiller-University Jena, Germany.

Re


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Research Project on Swedish Brands

Be part of it and share your opinion.

Mandel has been working on an intercultural research project together with Friedrich-Schiller-University Jena. Our aim is to explore how Swedish brands are perceived and what role the country of origin plays. The survey has been closed and we are currently analysing the data. The res

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Bullerby 2.0 Event at the Mandel Office

Every once in a while we invite friends, clients and partners to our office rooms to join an evening on a specific subject. If it is music, arts, politics (we still smile after a great Obama inauguration event in January) or even sports, 1-3 speakers present the topic and there is plenty of time to mingle and to discuss during t

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Hästens


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