News
Swedishness Sells – Results of the Mandel Study on the perception of Swedish Brands
Mandel proudly presents the results of the Mandel Study on the perception of Swedish Brands in Germany and Sweden.
In charge of the Mandel research project is Franziska Endter, who led the conduction of the research in cooperation with the department of communication, Friedrich-Schiller-University Jena, Germany.
Re
…Also posted in Mandel Leave a comment
Research Project on Swedish Brands
Be part of it and share your opinion.
Mandel has been working on an intercultural research project together with Friedrich-Schiller-University Jena. Our aim is to explore how Swedish brands are perceived and what role the country of origin plays. The survey has been closed and we are currently analysing the data. The res…Also posted in Mandel Leave a comment
Bullerby 2.0 Event at the Mandel Office
Every once in a while we invite friends, clients and partners to our office rooms to join an evening on a specific subject. If it is music, arts, politics (we still smile after a great Obama inauguration event in January) or even sports, 1-3 speakers present the topic and there is plenty of time to mingle and to discuss during t…
Also posted in Mandel Leave a comment
Mandel represents BCN in Scandinavia
Since February 2009, Mandel exclusively represents the magazines of Hubert Burda Media in Sweden, Norway, Denmark, Finland and Iceland. The Burda magazines cover over 51% of the German population. Mandel will be partner in the Burda Community Network International – with access to media research, creative advertisi…
