Gott nytt år
The Burj Khalifa tower in Dubai is now the tallest building in the world. It has three columns that support each other – just like Mandel is based on consulting, media and a lot of commitment.
For us it’s clear: with a lot of marketing budget you can build an impressive brand. It doesn’t necessarily mean you earn credibility, love and respect. To gain and maintain status, the brand is well off to develop soul, story ..and then later: true heritage.
On the photo, you see the magnificent fountains at the ground floor of the Burj building. The tower wouldn’t fit into the horizontal photoframe.
We dropped a coin into the fountain and wish luck to all of you!
Enjoy a prosperous and happy 2010!