Research Project on Swedish Brands

By Matthias | June 4, 2009
Mandel > News
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Mandel has been working on an intercultural research project together with Friedrich-Schiller-University Jena. Our aim is to explore how Swedish brands are perceived and what role the country of origin plays.

The survey has been closed and we are currently analysing the data. The results of the study will be published here on our website soon.

Thank you for your participation!

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About the author

Matthias studied at LMU Gießen, GER and SFU Vancouver, CAN. He looks back on 15 years of experience in marketing and brand consulting. He is living in nature, practices outdoors with his family, fights midlife crisis with sports events and dedicates more time again to jazz. You can email Matthias

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