Mandel
Mission accomplished!
The new website of the Scandinavian Outdoor Group (S.O.G.) has been launched.
http://www.scandinavianoutdoorgroup.com/
Rocket
The S.O.G. was founded in 2000 as an industry initiative to serve outdoor retailers and media in export markets. It unites well-respected outdoor gear manufacturers from all five Nordic…
Stockholm Downtown Spree with Puppet Show
One effective way to create awareness and sympathy for a brand is to make people happy and cause a smile on their face. Attention informs about the brand and leaves a pleasant impression and memory on minds.
For one weekend, Stockholm City had Flame, Waterblob and Dabber to promenade the historic sites and lively shopping s…
Gott nytt år
The Burj Khalifa tower in Dubai is now the tallest building in the world. It has three columns that support each other – just like Mandel is based on consulting, media and a lot of commitment.
For us it’s clear: with a lot of marketing budget you can build an impressive brand. It doesn’t necessarily mean you earn credibi…
Swedishness Sells – Results of the Mandel Study on the perception of Swedish Brands
Mandel proudly presents the results of the Mandel Study on the perception of Swedish Brands in Germany and Sweden.
In charge of the Mandel research project is Franziska Endter, who led the conduction of the research in cooperation with the department of communication, Friedrich-Schiller-University Jena, Germany.
Re…
Research Project on Swedish Brands
Be part of it and share your opinion.
Mandel has been working on an intercultural research project together with Friedrich-Schiller-University Jena. Our aim is to explore how Swedish brands are perceived and what role the country of origin plays.
The survey has been closed and we are currently analysing the data. The res…
