Web 2.0
A social web!
The internet is not just about linking isolated information anymore. It is about using the information and connecting people. Two-thirds of the world’s internet population’ visit a social network or blogging site for almost 10% of all Internet time. On the web the rules for business have changed! Web 2.0 means to share, trade and collaborate. It changes the role of the passive consumer, who gets very knowledgeable about a product.
Social Media Marketing
Publishers have the opportunity to actively participate in the social media revolution. The growth of social media consumers’ willingness to generate opinion and co-create content is a big chance for traditional publishers to increase audience, sales and engagement on their own websites.
Where to start
First, think of yourself – how were you using the web 5 years ago and how are you using it now? Facebook, Twitter, Wikipedia, Flickr, Last.fm,…. or Amazon are just a few examples where we have changed and user generated content is the secret source for their success.
E-Commerce 2.0
People connect to others, use information in the format they want and share the content or links to their friends. They also trust the opinion of other consumers the more reviews and commenting become popluar and start to make their buying decision even before they go into a store. E-commerce is getting social and online reputation will be a groundbreaking factor in future.
Mandel offers help in groundbreaking online marketing strategies. We have provided solutions like collaboration tools and explain technologies like RSS Feeds in the Toolbox section.
Statistics based on The Nielsen Company, March 2009