We believe that personal relations are the key to a sustainable brand engagement. Therefore, we developed MANDEL Showroom: a well-established press day where you can meet journalists, influencers and other high quality brands from the industry. We are proud to say it has become the obvious media hub for the sport, outdoor and lifestyle community.

The showroom is presented at the spectacular venue Stockholm Waterfront Congress Centre – a professional environment with a stunning view over Riddarfjärden and the City Hall. This is a great opportunity to broaden your network, present products, discuss brand activities and share experiences.


  • Exhibition space with the right atmosphere and brand assortment to present highlights and news of the two following seasons
  • Invitation with logos to all relevant media houses and journalists in each country
  • Space on our online pressroom for the digital press kit of each participating brand
  • One company representative and one opinion leader can meet the press in person