MANDEL focuses on PR & Marketing for High Quality Brands in Sports, Outdoor & Lifestyle in the sectors Functional Products, Travel, Adventure, Health, Technology and Retail.

MANDEL is a team of dedicated & passionate marketing consultants and PR workers. Our headquarter resides in the very heart of Stockholm and our team is spread internationally with desks in Helsinki, Oslo, Cologne and Munich. We are proud of our broad and comprehensive network within our industry in all Scandinavia and Europe. We hold long and extensive partnerships with tourist boards, trade fairs, organizations and associations within our businesses.

“MANDEL” is the German and Swedish word for almond. In Scandinavia this nut brings luck to the one who finds it in his porridge bowl on Christmas Eve. As happened to Matthias in 2005 in the winter of Finland when he decided to take on this term to name the agency and give it a good start in Stockholm in January 2006.


  • International Brand Strategy
  • Public Relations
  • Events
  • Content Management
  • Production (text, photo, film, programming)

We offer our expertise on base of a monthly retainer, as a project or in workshops.

We are working in a trusting international network with consumer fairs, associations, events and our license partners.

Contact us at the headquarter in Stockholm for more information ma@mandel-consulting.com



Mandel Presentation Room
Mandel Presentation Room
Mandel Presentation Room
We welcome journalists and guests everyday with us in the heart of Stockholm. This room offers versatile possibilities to stage product presentations, round table talks, seminars and even fashion shows.
Brand Showroom
Brand Showroom
Brand Showroom
In this room brands have the possibility to present their products for both journalists and customers - use it as a hub in the city!
Mandel Showroom Events
Mandel Showroom Events
Mandel Showroom Events
Twice a year, 10-15 top brands are putting up an exhibition together to meet journalists, stylists, bloggers and photographers to present seasons and company news.


Stockholm, Sweden

Visiting address: Drottninggatan 96, SE-111 60 Stockholm (from 2 of January)
Postal address: Mailbox 2301, SE-111 75 Stockholm
Phone: +46 (0)8 222 022
Contact person: Matthias Aßmann

Helsinki, Finland

c/o Takaraja, Uuskalliontie 22, FI-04390 Jäniksenlinna
Phone: +358 (0)40 5071 001
Contact person: Jussi Ovaskainen

Oslo, Norway

c/o Bobato, Solfjellveien 47, NO 1389 Heggedal
Phone: +47 (0)98 402 505
Contact Person: Robert Moskowitz

Cologne, Germany

Blücherstraße 7, DE-50733 Köln
Phone: +49 (0)221 471 99 50
Contact person: Ulrike Hahn

München, Germany

c/o citybeam, Orleansstraße 43/Rgb. DE-81667 München
Phone: +49 (0)177 6115 374
Contact person: Iris Werner