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MEDIA
BRANDS
COMMUNITY
COMMUNICATION
Sport Outdoor Lifestyle
MANDEL is a marketing consultancy and production bureau
with its roots in Germany and Scandinavia.
Founded in 2006, MANDEL helps top consumer brands and
travel destinations with their marketing communication.
We connect audiences. We build communities.
Our head office is in the heart of Stockholm and our team is spread internationally with desks in Helsinki, Cologne and Munich. We are extensively networked in our key industries throughout Scandinavia and Europe, and we are proud of our trusted partnerships with agencies, tourist boards, trade fairs and associations.
PR | MEDIA | DIGITAL | INFLUENCERS | EVENTS
NEWSLETTER | TRANSLATIONS | COPY
EVENTS & PROJECTS 2026
January 26
MATKA Helsinki, Finland
Sport 2000 Outdoor Messe, Mainhausen, Germany
BOOT Düsseldorf, Germany
February 26
emlyon Business School Paris LEARNING WEEK Munich, Germany
Scandinavian Summits - Global Pitch
March 26
IMM & ITB Berlin, Germany
SPORT & OUTDOOR MEDIA DAY Munich, Germany
April 26
SOG Networking Meeting Gothenburg, Sweden
SPORT & OUTDOOR MEDIA DAY, Stockholm, Sweden
May 26
Press Invitations Norway & Finland
Outdoor Show in Riva, Italy
Client Cases:
3M, Amer, Atomic, Anita, Arc'teryx, Dometic, EasyPark, emlyon Business School, EOG, Equip, Fjällräven, Globe Hope, Gore-Tex, Grimsholm Green, Haglöfs, Hestra, Hästens, ISPO, Innovation Norway, Itrim, Lundhags, Marmot, Nikwax, Osprey, Plantronics, Polartec, Polyver, Primaloft, Recco, Reima, Salomon, SOG, Shimano, Sidas, Suunto, Swarovski Optik, Therm-ic, Verbier Switzerland, Visit Oulu, Zillertal
Partners:
HuginBiz, Citybeam, Chris Rosmanitz, Louder Family, Haaartland, Nordic Marketing, Nordis Verlag, NORR Agency, Scandinavian Outdoor Group, DowntownCamper by Scandic
Ownerships & Partner Projects:
Skandinavien.live, MANDEL Showroom, Sport & Outdoor Medientag, Scandinavian Media Day,
Travel Media Day, Scandinavian Outdoor Award TRAVEL, Scandinavian Travel Award,
Scandinavian Travel Codex, Scandinavian Summits, SKANDINAVIEN INSTITUT
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Contact:
Mandel Media AB, Stockholm, Matthias Aßmann, ma@mandel-consulting.com, +46 709 67 3979
Mandel Office Germany, Köln, Ulrike Hahn, uh@mandel-consulting.com
Event & PR Scandinavia, Munich & Stockholm, Helena Gillerblad, helena@mandel-consulting.com
Event & Influencer Marketing, Svea Landschoof, svea@mandel-consulting.com
MANDEL MEDIA operates a variety of its own media channels while also collaborating with project and event partners to share additional. This dual approach allows us to maximise the reach and engage diverse audiences effectively. The combination of owned and shared channels enhances the overall media strategy, fostering stronger connections within the community.
MANDEL NEWSLETTER (DACH Germany | Austria | Switzerland)
860 media contacts. 2800 media outlets and channels. 24 mio. potential reach.
SOCIAL MEDIA CHANNELS
LinkedIn, Instagram, Facebook with various project partners and own events.
PARTNER NEWSLETTERS AND WEBSITES
Scandinavian Outdoor Group, Scandinavian Outdoor Award, Sport & Outdoor Media Day, Scandinavian Media Day, Scandinavian Summits.